THE INTERACTION OF KNOWLEDGE WITH INDUSTRY, SOCIETY AND THE INDIVIDUAL IN PAULO COELHO’S “THE ALCHEMIST”

In this study, Paulo Coelho's The Alchemist, published in 1988, is examined in terms of the characteristics of the industrial period, and the interaction between industry, society, individuals, and knowledge is analyzed. In The Alchemist, the increasing importance of knowledge and books is emphasized, and the value of knowledge and written sources is symbolized by the main character, Santiago, standing in front of a collapsed church. This symbolizes the transition from medieval thought to scientific and rational approaches in the industrial period. While the ruined church reflects the negative aspects of the past, the large fig tree in front of it represents life and rebirth. The main character embarks on a journey by selling his sheep to fulfill his dreams, acquiring new knowledge and skills in the process. Shepherding is portrayed as an educational profession and is associated with religious elements. Santiago’s desire to deepen his knowledge and improve himself, his solitude, and his expression of the joy of life through books reflect the industrial society's emphasis on individuality. A shepherd who reads books and has access to information and innovations demonstrates the transformation of professional roles in society and the democratization of access to knowledge. Furthermore, the positive aspects of openness to change and innovation, the importance of knowledge and practical experience, are highlighted in the novel, and the processes of wisdom and individual development are analyzed.