COSMETIC EVOLUTION: FROM ANCIENT PRACTICES TO MODERN TECHNOLOGIES, THE IMPACT OF ITS ADVANCES ON WOMEN'S SELF-ESTEEM AND THE ROLE OF THE AESTHETIC PHARMACIST

Bearing in mind that self-esteem, cosmetics and aesthetic standards are relevant topics today, the present study deals with cosmetic evolution, in order to investigate whether this has had an impact on women's self-esteem today.It was therefore necessary to investigate the relationship between cosmetics and self-esteem, and how the aesthetic pharmacist can act in the face of so many cosmetics and aesthetic procedures, and help women to feel better about themselves.A basic bibliographical review was carried out.It was found that cosmetics have evolved greatly, since in the past they used olive oil, plant oils, milk, hot baths and other methods to beautify themselves.It was also found that cosmetics and aesthetic procedures have a major impact on women's self-esteem, as they seek them out to improve their appearance and feel better.With regard to the work of the aesthetic pharmacist, it is clear that this professional contributes to good self-esteem, since they have extensive knowledge of cosmetology and are able to carry out superficial, invasive and non--surgical aesthetic procedures.