Do women, men, and companies related to economics use X in the same way?

The unquestionable importance of social networks as a means of communication in the 21st century leads us to analyze the behavior of a sample of X accounts representing people and firms who have shown a link with the world of economics at an international level. We analyze these agents in-depth and their behavior in this social network. We conclude that significant differences exist in how women, men, and companies interact on X. The information the accounts provide in their biography and the most used hashtag is also revealing. The results show some tips that will help use an X account, depending on whether the user is legal or natural. They show the reality of their accounts and how they use them. These results are helpful for professionals and policymakers as a departure point for looking for solutions that can be learned from others to increase the popularity or impact of their accounts.

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Publication Details

Journal
Heliyon
Published
2024-12-01
DOI
https://doi.org/10.1016/j.heliyon.2024.e40864
Primary Topic
Entrepreneurship Studies and Influences
Type
article
Field-Weighted Citation Impact
0.00
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article

Do women, men, and companies related to economics use X in the same way?

Esther Ortiz Martínez, Marcos Antón-Renart, Salvador Marín‐Hernández
Heliyon
Entrepreneurship Studies and Influences
article

Do women, men, and companies related to economics use X in the same way?

Esther Ortiz Martínez, Marcos Antón-Renart, Salvador Marín‐Hernández
article en

Abstract

The unquestionable importance of social networks as a means of communication in the 21st century leads us to analyze the behavior of a sample of X accounts representing people and firms who have shown a link with the world of economics at an international level. We analyze these agents in-depth and their behavior in this social network. We conclude that significant differences exist in how women, men, and companies interact on X. The information the accounts provide in their biography and the most used hashtag is also revealing. The results show some tips that will help use an X account, depending on whether the user is legal or natural. They show the reality of their accounts and how they use them. These results are helpful for professionals and policymakers as a departure point for looking for solutions that can be learned from others to increase the popularity or impact of their accounts.

HeliyonVol. 10(23)
Universidad de Murcia (ES)
Gender equality
Openalex Percentile: Top 63%
Entrepreneurship Studies and Influences
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