Application Research of Virtual Reality Technology in Folk Art Education in Guangzhou Universities under the Background of Digital Transformation

In the current wave of applied undergraduate education, Guangzhou universities are actively seeking to integrate the profound traditional Chinese cultural heritage, especially the unique and charming Guangzhou folk cultural resources, with cutting-edge technologies, particularly virtual reality (VR) technology, to promote innovation and distinctive development in art and design education. Drawing on Zhang Zhidong’s ancient wisdom of “Chinese-style Westernization”, although the historical background is vastly different, the combination of tradition and technology still exhibits strong vitality and unique value in promoting the inheritance and revival of ethnic culture. This combination not only reflects a keen insight into and active response to real-world problems but also highlights a pragmatic spirit in practical exploration, which is particularly crucial for Guangzhou universities’ exploration in the field of folk art education.