Hand, Heart, and AI Harmony: Integrating Generative AI to Innovate Northern Thai Local Wisdom

This paper investigates the application of Generative AI (GenAI) in the design processes of Thai Lue textiles, aiming to enhance creativity, sustainability, and cultural preservation. The study employs a three-phase methodology: Engagement and Ideation, AI Integration and Design Generation, and Human-AI Collaboration. In the first phase, community workshops with local students, designers, and artisans focused on capturing cultural values through hand-drawn designs inspired by community stories and personal reflections, emphasizing the “Hand” and “Heart” aspects to foster deep cultural connections and personal engagement. The second phase utilized AI tools like DALL-E to generate diverse design prototypes from detailed prompts, evaluating these AI-generated designs for cultural relevance and aesthetic appeal through qualitative interviews and observations. This phase demonstrated the "AI-Harmony" concept, illustrating AI’s role in complementing human creativity and expanding design possibilities. The final phase featured collaborative workshops where artisans and designers refined the AI-generated designs, gathering feedback on AI tools' usability and creative impact. Card sorting techniques and Human-Computer Interaction (HCI) studies were used to refine and validate design components, highlighting the effective synergy between human creativity and AI. This phase accelerated the design process and ensured that the outputs were both innovative and culturally resonant. The study’s findings reveal the potential of GenAI to blend traditional craftsmanship with modern design elements, enhancing creative efficiency and making traditional crafts more appealing to younger generations. Additionally, the Funnel of Human and GenAI Creation model demonstrated that integrating AI tools can significantly streamline the design process, reduce resource consumption, and promote sustainable production practices. This integration supports the preservation of cultural heritage while adapting to contemporary contexts, fostering sustainability and innovation. The research underscores the value of combining human creativity with AI technology to create a harmonious, dynamic, and culturally sensitive design process.

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Publication Details

Published
2024-11-06
DOI
https://doi.org/10.1109/icsec62781.2024.10770642
Citations
5
Primary Topic
Southeast Asian Sociopolitical Studies
Type
article
Field-Weighted Citation Impact
11.16

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article

Hand, Heart, and AI Harmony: Integrating Generative AI to Innovate Northern Thai Local Wisdom

Pruet Putjorn, Pollavat Prapattong, Wilawan Champakaew, Pattayaporn Unroj et al.
5 citations
Southeast Asian Sociopolitical Studies
11.16
article

Hand, Heart, and AI Harmony: Integrating Generative AI to Innovate Northern Thai Local Wisdom

Pruet Putjorn, Pollavat Prapattong, Wilawan Champakaew, Pattayaporn Unroj, Cherdchart Hirunro, Omsin Boonleart, Chalongrat Charoensri
article en
5 citations

Abstract

This paper investigates the application of Generative AI (GenAI) in the design processes of Thai Lue textiles, aiming to enhance creativity, sustainability, and cultural preservation. The study employs a three-phase methodology: Engagement and Ideation, AI Integration and Design Generation, and Human-AI Collaboration. In the first phase, community workshops with local students, designers, and artisans focused on capturing cultural values through hand-drawn designs inspired by community stories and personal reflections, emphasizing the “Hand” and “Heart” aspects to foster deep cultural connections and personal engagement. The second phase utilized AI tools like DALL-E to generate diverse design prototypes from detailed prompts, evaluating these AI-generated designs for cultural relevance and aesthetic appeal through qualitative interviews and observations. This phase demonstrated the "AI-Harmony" concept, illustrating AI’s role in complementing human creativity and expanding design possibilities. The final phase featured collaborative workshops where artisans and designers refined the AI-generated designs, gathering feedback on AI tools' usability and creative impact. Card sorting techniques and Human-Computer Interaction (HCI) studies were used to refine and validate design components, highlighting the effective synergy between human creativity and AI. This phase accelerated the design process and ensured that the outputs were both innovative and culturally resonant. The study’s findings reveal the potential of GenAI to blend traditional craftsmanship with modern design elements, enhancing creative efficiency and making traditional crafts more appealing to younger generations. Additionally, the Funnel of Human and GenAI Creation model demonstrated that integrating AI tools can significantly streamline the design process, reduce resource consumption, and promote sustainable production practices. This integration supports the preservation of cultural heritage while adapting to contemporary contexts, fostering sustainability and innovation. The research underscores the value of combining human creativity with AI technology to create a harmonious, dynamic, and culturally sensitive design process.

Mae Fah Luang University (TH)
Mae Fah Luang University
Openalex Percentile: Top 2%
Southeast Asian Sociopolitical Studies
11.16
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