Pride and Investment

We can feel proud of a great deal many things. But pride has its limits; I can be proud of myself or of my spouse for publishing a book, but not of a complete stranger for achieving the same. These observations reflect two central features of pride: its Promiscuity and its Positionality. Many accounts struggle to accommodate both. I diagnose this struggle as a symptom of a long-standing tendency to focus on self-directed pride to the exclusion of other-directed pride. Correcting for this, I develop an investment account, which smoothly handles pride’s Promiscuity, Positionality, and many other features besides.