Validation of a website on combined HIV prevention for the general population

Abstract Objective To analyze the evidence of content validity of a website on combined HIV prevention for the general population. Methods This is a validation study of the educational content of a website on combined HIV prevention by 24 participants from the general population, who evaluated the content, verbal language, navigation structure, attractiveness and technological innovation, as well as usability indicators. A web survey was carried out, with virtual data collection and application of Likert-type questionnaires for consensus purposes. The analysis was structured into descriptive measures, as well as the Content Validity Index with a cutoff point estimated at 0.80. Results The website presented an overall agreement index of 0.98. The evaluated attributes proved to be valid in terms of content (0.97), verbal language used (0.98) and navigation structure (0.97), indicating relevance and logical organization of information, as well as high potential for learning, to expand access to care services and disseminate combined HIV prevention strategies. Furthermore, the website presented a satisfactory agreement indicator in the aspects of attractiveness (0.98), usability (0.83) and innovation (0.98). Conclusion The evidence of validity of the PREVINAIDST website by the general population demonstrated scientific, technological and operational support to inform and promote the combined prevention of HIV infection and allowed the assessment of the relevance of the content and adequacy of the language, in addition to promoting a participatory process in the construction of the content based on real needs of the population.