Assessing the Impact of the SNAP-Ed Social Marketing Campaign

The Create Better Health (CBH) social marketing team shares practical nutrition tips, budget-friendly recipes, and resources to reinforce direct education class messages through social media platforms. An evaluation project aimed to refine Utah SNAP-Ed’s social marketing strategy. Methods included a literature review, a needs assessment survey, a strategy update, and an evaluation survey. Results showed increased engagement and motivation for healthier choices. The public value lies in reducing disparities and enhancing statewide health outcomes.