AN ANALYSIS OF INFORMATION VISUALISATION DESIGN BASED ON COGNITIVE THINKING AND VISUAL THINKING

Objective: In the context of experientialism, information visualization design has become one of the main forms of presenting information. From the perspectives of cognitive thinking and visual thinking, we explore and design a visual design that is more in line with human subjective behavior, thereby optimizing user experience and improving reading efficiency. Methods: First, the relevant theories of information visualization are explained. Then an information visualization design model based on cognitive thinking was constructed. Secondly, the relevant individual subjective initiative rules contained in cognitive thinking and visual thinking are expounded and a design strategy is proposed to optimize the information level through cognitive thinking and create a display form combined with visual thinking. Finally, we took the drug instructions of Ganmaoling Granules as an example to conduct design practice and conduct design evaluation. Conclusion: Information visualization design guided by cognitive thinking and visual thinking can effectively optimize the user's reading experience and improve the user's reading efficiency. It is a feasible path to assist and optimize information visualization design.