Exploring prosocial behaviors in times of a pandemic: Individuals’ lay perspective versus scientific measurements

Abstract Humanitarian crises like the Covid‐19 pandemic pose significant challenges to society, prompting scientific debate on whether such situations elicit more prosocial or more selfish behavior. Despite the restrictions imposed by the pandemic, current evidence indicates a continued display of various prosocial behaviors. This research aims to enhance the understanding of what constitutes prosocial behavior from both individuals’ lay and scientific perspectives. For this purpose, we analyzed lay perspectives via an open question in a representative survey ( N = 446) and qualitatively categorized the reported prosocial behaviors inductively with content analysis. The qualitative content analysis revealed three clusters of prosocial behaviors: promoting the welfare of others, health‐protective measures, and supporting society. Additionally, we conducted a systematic literature review to identify the scientific perspective view (i.e., focusing on the empirical measurements) on prosocial behaviors studied during the pandemic. Although behaviors promoting the welfare of others (e.g., donations) were the most commonly studied in the literature review, participants reported more health‐protective behavior, such as hand‐washing, which was not traditionally considered to be prosocial before the pandemic. The comparison between individuals’ lay and scientific perspectives highlighted some prosocial behaviors that warrant future investigation (e.g., supporting the economy, home office).