The Communication Strategy of Chahar Culture from the Perspective of Intercultural Communication Theory

This study focuses on how Chahar culture is spreading in today's multicultural development. Chahar culture is an important part of China's Inner Mongolian steppe culture. As an important branch of Mongolian culture, it has a unique language, customs, art and lifestyle, with a long history and deep cultural characteristics of ethnic minorities. Based on the theory of cross-cultural communication, this study adopts focus group discussion as a research method to understand the communication difficulties of Chahar culture. The results of the survey show that the Chahar culture has a low level of dissemination, many difficulties in inheritance and development, a low sense of identity, and the phenomenon of cultural misinformation. In response to the above problems this study argues that Chahar culture should be disseminated from the perspective of intercultural communication. The researchers suggest that the dissemination of Chahar culture should eliminate cultural conflicts and misinterpretations, shape the image of Chahar culture, and practice Chahar cultural ethics.