The Implantation Application of Traditional Chinese Calligraphy in Book Cover Design under Contemporary Aesthetic Trend

In the information age, the public's aesthetic consciousness of art has changed dramatically, showing a new trend of pursuing abstraction and personalisation of art works.In this context, Chinese traditional calligraphy, which carries deep oriental cultural heritage and artistic taste, and is highly flexible and adaptable in terms of artistic form, has great application value in the field of book cover design.This paper first analyzes the trend characteristics of the development and transformation of public artistic aesthetic consciousness from the industrial era to the information age, and then explores the artistic form characteristics of traditional Chinese calligraphy, and proposes that traditional calligraphy has great application value in book cover design.Finally, several innovative and clever cases of incorporating traditional calligraphy into book cover design were highlighted, providing inspiration for design ideas and methods.