Effective Approaches for User Engagement Improvement in Mobile Health Applications: A Comprehensive Literature Analysis

Mobile health (mHealth) applications have become an integral part of our existence, offering multiple functions and a new level of user engagement. However, the competitive market presents difficulties for development teams attempting to attract and retain customers. User engagement is crucial to the success of mHealth applications, as it promotes interaction, adherence, and behavior modification. This paper presents a systematic literature review in order to investigate methods for enhancing user engagement in mHealth applications. The review identifies successful strategies from existing research and seeks to provide developers with guidance for creating engaging mobile applications. The selected studies are subjected to systematic searching, screening, data extraction, and quality evaluation, followed by narrative synthesis and thematic analysis. The findings emphasize the importance of gamification, design, personalization, social media integration, and push notifications in boosting user engagement. The review also emphasizes the need for experimental research to evaluate the efficacy of different user engagement strategies to achieve more accurate and reliable results. By addressing gaps and employing effective engagement strategies, mHealth applications can increase user satisfaction, encourage continued use, and improve health outcomes. The study lays the groundwork for future research and makes suggestions for designing strategies to increase user engagement in mHealth applications