Assessment of Physicochemical Properties and Consumer Preferences in Cherry Tomato Cultivars Observe under Growing Climates and Watering Regimens

ABSTRACT The physicochemical and antioxidant qualities of cherry tomatoes are getting more and more valued, and this has a significant effect on consumer choices and market dynamics. With irrigation schedules of 100%, 75%, and 50% field capacity, Ruby and Fortesa cultivars were grown in a greenhouse, rain shelter, and screen house climates in this experiment, which used a Randomized Complete Block Design (RCBD) factorial technique. The chroma value, flavonoid content, phenolic content, vitamin C content, and antioxidant activity of cherry tomatoes are the main quality parameters investigated in this study, along with the effects of cultivars, growing climates, and watering regimens. According to the results, the cultivar significantly affected chroma value, with Fortesa showing the highest value. Cultivar and growing climate significantly affected flavonoid content, with Fortesa and rain shelter environments exhibiting the most significant values. Cultivar and growing climate significantly impacted vitamin C content; ruby and greenhouse conditions produced the maximum amounts. Across all parameters, there were significant variances in antioxidant activity; Ruby showed the maximum activity, and the rain shelter provided the ideal growing environment. The market analysis conducted for the study reveals that higher‐quality cherry tomatoes are famous among upscale and health‐conscious consumers due to their high flavonoid and phenolic content, brilliant chroma value, and considerable antioxidant activity. With the help of this research, targeted cultivation techniques and marketing strategies may be created to cater to specific consumer desires and maximize market positioning and profitability.