Core Competitiveness of Broadcast Hosts in the AI Era: Challenges of Integrating Humanistic Literacy and Technology

In the era of rapidly developing artificial intelligence (AI) technology, broadcast hosts face unprecedented professional challenges. As AI technology's application in the media field continues to expand, virtual hosts and automated broadcasting gradually occupy part of the market, bringing enormous competitive pressure to traditional broadcast hosts. This paper focuses on the core competitiveness of broadcast hosts in the AI era, using the theoretical framework of art ontology to explore how broadcast hosts can maintain their irreplaceable professional uniqueness by enhancing humanistic literacy, personalized expression, and emotional resonance. Through logical argumentation, this paper aims to analyses the impact of AI technology popularization on the professional role of hosts and propose how broadcast hosts can find their development path in the new era against the background of combining technology and humanities.