Mixed Methods Designs for User Studies in Cross Reality

Mixed methods methodology is a research approach that combines qualitative and quantitative data collection and analysis. This allows to synthesise both types of data for answering the complex research questions posed in cross reality research. However, all research methods have benefits and drawbacks as well as methodological backgrounds. Therefore, we first discuss the underlying foundations of qualitative, quantitative and mixed methods methodology, before looking into how these approaches are applied in cross reality research. Therefore, we selected exemplary published work for each of the methodologies and discuss the research design, as well as limitations and benefits of the used methodologies. After this discussion of real cross reality research designs, we summarise further considerations for the practical application of mixed methods research designs.