Exploring the Impact of Social Media Adoption to Small Medium Enterprises (SMEs) Performance

An evaluation of the role of social media today reveals that it plays a vital role in current society; by January 2023, active users were at 167 million or 60. This is equivalent to four percent of the population of total Indonesia. This research invites SMEs to engage in the efficient use of social media in the management of challenges. To gather data, this research employs Google Forms to survey 130 actively involved social media users in the Jabodetabek region of Indonesia in May of 2024 with the help of the Purposive sampling technique. Using the research method employing method application software namely SMART-PLS 4 and under employing PLS-SEM, it is established that out of the five variables investigated in this study. Four out of the five hypotheses that were postulated for a corresponding test on the use of social media and as perceived for the ability of its utility, ease of use, technological impact, and compatibility yielded statistically significant outcomes.