The Effect of Mobile Service Quality Dimensions in Food and Beverage Mobile Applications on Customer e-Satisfaction in Indonesia

This research examines the impact of mobile service quality on customer e-satisfaction in Indonesia's food and beverage mobile application sector. Using a quantitative methodology, data were collected via questionnaires from 400 active users through purposive sampling. The study found that application design, ease of use, privacy, and contact significantly enhance mobile service quality. Improved service quality positively correlates with higher customer e-satisfaction. The research encourages stakeholders in Indonesia's food and beverage industry to focus on these quality dimensions to boost customer e-satisfaction.