The Mediating Effect of Digital Payment Tools in the Relationship Between Digitalization and Use of Technology to Increase Sales on MSMEs

This research aims to analyze and determine the effect of digitalization and the use of technology with the Quick Response Code Indonesia Standard (QRIS) digital payment system on increasing MSME sales. Data was collected using a questionnaire of 430 MSMEs in South Jakarta. The analytical method used in this research was SEM-PLS, with data processing using the smartPLS 4 application. The results showed that the increase in sales was mediated by digital payments with the exogenous variable use of technology, which had a significant positive effect but was not significant on digitalization. Hopefully, this research will become the basis for further research to examine variables related to the effect of increasing sales on MSMEs. This research is also expected to provide information for MSME players to adapt to other digital payment systems to increase sales based on current consumer behavior.