Exploring the Nexus of Website Security and Design for Superior Service Quality, Customer Satisfaction, and Loyalty

The number of internet consumers in Indonesia has increased significantly over the past year. As a result, the prevalence of website-based applications utilized by SMEs continues to rise. Nevertheless, a challenge arose when customers persisted in expressing skepticism regarding the efficacy of online sales via websites, which led to decreased revenue for smaller, developing SME enterprises. This study aims to investigate the impact of front-end website security and design on consumer loyalty and satisfaction. To collect and analyze data for this study, purposive sampling was utilized in conjunction with Smart-PLS. The data collection platform employs a Google form in June 2024, focusing on the Jabodetabek area (Cities in Indonesia), SEM analysis is performed using SMART PLS. There are a total of eight variables in the research model. Five of the seven hypotheses are significant, while the remaining two are insignificant.