UX Law Implementation at Sevima edLink from Design Science Research Perspective

The ability to provide good usability in a Learning Management System (LMS) is crucial for its success. Usability measures the quality of the user experience when interacting with a product or system. In an LMS, usability is a key requirement because it significantly impacts the effectiveness of student learning. Moodle, one of the most widely used LMS platforms in academic institutions and universities, has been criticized for its low usability. According to an analysis, feature complexity is the primary issue for most users in Indonesia. Despite various challenges facing Educational Technology (EdTech) applications in Indonesia, Sevima edLink has flourished over the past five years, boasting a total of 1.6 million registered users and 35,000 active users per day. This research, therefore, conducted a case study on Sevima edLink to examine its development process and UX evaluation using the design science research method. The results of the usability evaluation, measured through the User Experience Questionnaire (UEQ) framework, showed that the scales for Attractiveness, Efficiency, Perspicuity, Dependability, Stimulation, and Novelty all scored above 60%.