E-Commerce dan Pengetahuan Kewirausahaan dalam Meningkatkan Minat Berbisnis Masyarakat Ligkungan XX Tanjung Mulia

Purpose: The research aims to examine the impact of E-Commerce and Entrepreneurial Knowledge in increasing Business Interest among the community of Environment XX, Tanjung Mulia. Methodology: The research method used is descriptive quantitative. The type of data employed in this study is quantitative data, which is data obtained in the form of numbers. The data sources include both primary and secondary data. Primary data is collected through the distribution of questionnaires to the residents of Environment XX, Tanjung Mulia, while secondary data is obtained from relevant literature and existing data related to the discussed issues. Results: The results of the multiple linear regression analysis indicate that any improvement in the aspects of E-Commerce and Entrepreneurial Knowledge will lead to an increase in Entrepreneurial Interest. E-Commerce, in particular, has a positive and significant impact on Entrepreneurial Interest in the community of Environment XX, Tanjung Mulia, Medan. Similarly, Entrepreneurial Knowledge also has a positive and significant partial influence on the Entrepreneurial Interest of the community in the same area. Limitations: One of the limitations of this research is the lack of diversity among respondents, as the sample was only taken from a single location, namely the XX Tanjung Mulia Medan community. to be able to continue this research by looking for other variables that can influence Entrepreneurial Interest such as business capital, family and social support. Contribution: This research provides empirical evidence that E-Commerce is not only a technological tool, but also a factor that encourages the growth of interest in entrepreneurship in society.