A Systematic Literature Review of Consumer Attitude towards Sustainable Fashion

With the environmental pollution caused by the development of the fashion industry, consumers' attitudes toward sustainable fashion consumption have also attracted attention. Consumer attitudes are not only related to individual sustainable consumption choices but also directly affect the development of the sustainable fashion market. Therefore, understanding and promoting consumers' attitudes has become an important topic for sustainable marketing. This study aims to systematically review and analyze consumer purchasing attitudes in sustainable fashion, including its concepts, antecedent variables, and outcome influence. By studying the existing research results, we can better understand how consumer attitudes are formed and affect their consumption outcomes, thus providing theoretical guidance and practical suggestions for sustainable fashion marketing. This study used a literature review approach to increase the understanding of consumer attitudes in the field of sustainable fashion. The main findings include the multidimensional influencing factors of consumer attitudes and the effect of attitudes on purchase intention. Future research can explore consumer attitudes in the context of sustainable fashion from other perspectives, including cultural differences, interdisciplinary approaches, and emerging technologies.