Exploring Cross-Border E-Commerce Development Strategies for Chinese SMES in the Age of Generative AI

Purpose: This study analyzes the current status of China's cross-border e-commerce(CBeC) development, outlines the challenges faced by China's CBeC Small and Medium Enterprises(SMEs), and finally summarizes the development strategies of China's CBeC SMEs in the era of generative artificial intelligence(GAI), providing reference for the development of China's CBeC SMEs . Research design, data and methods: This study analyzes the current status of China's CBeC development under the background of GAI through literature analysis ; and summarizes the challenges encountered by China's CBeC SMEs through semi-structured interviews . Results: The article summarizes the current status of China's CBeC development under the background of GAI from the aspects of the transformation of traditional foreign trade factories to CBeC, CBeC trade volume, CBeC platform selection diversification, the current status of GAI development and its application in CBeC, and points out the challenges faced by China's CBeC SMEs in terms of homogeneity and reliability of GAI output, human resources, data and privacy issues. Conclusions: It provides specific development strategies for China's CBeC enterprises and provides reference suggestions for GAI .