ANALYSIS FEMINISM IN ALICE IN WONDERLAND FILM USING ROLAND BARTES THEORY

ABSTRACT: The purpose of this study is to investigate how the 2010 film Alice in Wonderland depicts feminism. This study combines a qualitative-interpretive approach with a semiotics research methodology. Roland Barthes' analysis technique, the constructivist paradigm, and semiotic and representation theory. According to the findings of this study, Alice is a member of the radical, libertarian, and Marxist strain of feminism that can be combined to form socialist feminism. The message of this movie is that women should have the freedom to choose and take responsibility for their own lives. Equal rights are important, but feminism also promotes self-awareness and self-potential in women.Keywords: Semiotics, Representation, and Feminism.