Bibliometric Analysis on Stimulus-Organism-Response Framework in the Area of E-Commerce and Social Commerce

This study aims to identify the trends of the publications and research topics. The areas covered are in the field of e-commerce and social commerce that use stimulus-organism-response as the framework. The study was conducted using bibliometric analysis and VOSviewer to visually represent the findings. Scopus was the database for the research and related keywords were constructed based on the study area. 267 publications from 2008 until 2024 were examined. The results revealed that the number of publications is increasing from year to year and the research topics were varied but still within the study area. The research gap between the topics was also identified in this study.