Features of domestic and foreign criteria and indicators for evaluating the effectiveness of social mechanisms for building trust in economic relations (using the example of the discourse of international forums and statements by top officials of sta

The purpose of the study. The article discusses indicators and indicators that determine the effectiveness of social mechanisms for building trust in economic relations, within the framework of research “Social mechanisms for building trust in transforming economic relations”. At the beginning of the work, the principles, rules and tools for building trust relations in the economy are considered on the example of the discourse of international forums and statements by top officials of states. At the same time, it is noted that in domestic politics, top officials of states recommend managers to use digital technologies to build trust, for example, during the electoral process. The criteria and indicators of trust in economic relations are analyzed, which stimulates the economic development of society, improves the interaction of market participants and contributes to the general well-being of society. As various studies show, today the following general criteria of trust can be distinguished in domestic and foreign practice: reliability of an individual, organization, state; the development of the individual and the organization; the absence of deception; goodwill; understanding and respect for the feelings of partners; fulfillment of promises for further cooperation. Conclusions. Based on the conducted research, the criteria and indicators that determine the features of trust formation in economic relations have been identified. The authors conclude that in an unstable and nonlinearly expanding society, a universal way to assess the effectiveness of trust-building mechanisms is necessary. As such a method, a universal technology can be proposed, which is implemented at the institutional and personalistic levels and involves considering criteria and indicators formed at the intersection of information-reflective, value-normative, communication-interpretative and activity mechanisms in one social field.