Negotiation of dominant AI narratives in museum exhibitions

Abstract Narratives of artificial intelligence frame public perceptions and expectations, and have a performative role, potentially leading to increased attention and resource allocation, acceptance of AI, or resistance to the technology. However, research on AI narratives frequently produces generalized and decontextualized accounts. This paper argues for closer examination of the specific processes that shape AI narratives in particular contexts. To explore this, nine AI-related exhibitions held in German museums from 2022 to 2023 were analyzed. The study draws on interviews with curatorial teams and exhibition materials to investigate what narratives of AI museums are formed and how those relate to the dominant AI narratives described in previous research. It is shown that curators are critical of dominant AI narratives and aim to deconstruct common myths and present more nuanced portrayals of AI. Yet, they also face challenges in balancing this critical stance with the need for creating engaging, accessible exhibitions. The analysis reveals that while some curatorial strategies successfully counter AI stereotypes, others fail or inadvertently reproduce mainstream imaginaries. Curators discover that avoiding problematic understandings of AI in the way they had initially intended is challenging or even impossible. In other cases, when elements of mainstream AI discourse resurface in museum exhibits despite the critical stance of the curators, they remain unexamined, or are regarded as insignificant and inconsequential.