HR Practices and Employee Engagement: The Mediating Role of Employer Branding

The current study, guided by resource-based and signaling theories, investigated the mediator's function of employer branding in the connection between human resources practices and employee engagement. Data analysis for this research employed PLS-SEM, with a sample size comprising 220 individuals employed in various IT companies within the Delhi-NCR region. The restraint to this probe is that it is transverse analysis and employs quantitative research methodologies. The outcomes of the present work unveiled a direct and statistically substantial relationship among human resource practices and employee engagement. Furthermore, employer branding was identified as a mediator in the relationship between human resource practices and engagement among employees. This research provides targeted guidance for HR professionals and leaders in the IT sector, presenting in-depth insights into human resources dynamics, specifically focusing on employee engagement. Emphasizing the intermediary role of employer branding, our study empowers managers with actionable insights to enhance HR strategies, fostering heightened workplace satisfaction and increased employee engagement for a resilient and thriving workforce.