Optimizing Projection Mapping in Cultural Tourism through Ryan's Interactive Narrative Framework

This paper investigates how Marie-Laure Ryan's interactive narrative framework is used to optimize projection mapping technology in cultural tourism. Through an in-depth examination of four interaction modes, internal-exploratory, internal-ontological, external-exploratory, and external-ontological, this study evaluates the contribution this framework can make toward strengthening the coherence of narratives and deepening visitor engagement in projection mapping-based exhibitions. Four case studies of the cultural heritage sites are used to demonstrate how integrating Ryan's framework, with its benefits and limitations, contributes to the development of a more effective and memorable cultural tourism experience through the enhancement of visitor interaction and educational value.