Digital Tourism Communication to Strengthen the Attractiveness of Destinations

Digital transformation presents new opportunities and challenges in the tourism sector. With digital tourism communication, the tourism sector can now leverage digital platforms to improve operational efficiency and expand marketing reach. This study aims to describe digital tourism communication strategy to strengthen the attractiveness of destinations. The research method used in this study is a literature study method. The result of this study is that the government and private sector can enhance the attractiveness of tourist destinations by using digital tourism communication strategies such as creating inspirational content, collaborating with influencers, utilizing advanced technologies such as Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), and managing online reputation and campaigns on social media to reach a wider audience and encourage tourist engagement. Keywords: digital tourism communication, digital transformation, social media, virtual reality