Beyond Tradition: A study of relationship evolution in Millennials and Gen Z

This paper examines the generational gaps that are observed in the pair bonding patterns of Gen Z and Millennials and how two of these younger generations are getting ahead of their parental generation in redefining their romantic and intimate relationships. As the socio-cultural environment has transformed radically over the last few decades, it has weakened the assumptions that existed about traditional interpersonal interactions, and the two generations have more inclination towards technological mediated fluid relationships. To collect the insights from both generations, a survey was conducted in Jaipur by using a quantitative research design. The results that we have obtained indicate that technology, shifting career priorities and changes in social behaviour have led these generations to build a more flexible lifestyle that transcends the traditional notions of relationships. From the data of our survey, we concluded that Millennials mostly prefer traditional relationships as compared to Generation Z, who are more open to non-traditional relationships like open relationships.

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Publication Details

Journal
South Eastern European Journal of Public Health
Published
2024-11-26
DOI
https://doi.org/10.70135/seejph.vi.2400
Primary Topic
Media, Religion, Digital Communication
Type
article
Field-Weighted Citation Impact
0.00
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article

Beyond Tradition: A study of relationship evolution in Millennials and Gen Z

Praveen Sharma, Komal Sharma, Asif Khalid, Geetika Khatri et al.
South Eastern European Journal of Public Health
Media, Religion, Digital Communication
article

Beyond Tradition: A study of relationship evolution in Millennials and Gen Z

Praveen Sharma, Komal Sharma, Asif Khalid, Geetika Khatri, Smriti
article en

Abstract

This paper examines the generational gaps that are observed in the pair bonding patterns of Gen Z and Millennials and how two of these younger generations are getting ahead of their parental generation in redefining their romantic and intimate relationships. As the socio-cultural environment has transformed radically over the last few decades, it has weakened the assumptions that existed about traditional interpersonal interactions, and the two generations have more inclination towards technological mediated fluid relationships. To collect the insights from both generations, a survey was conducted in Jaipur by using a quantitative research design. The results that we have obtained indicate that technology, shifting career priorities and changes in social behaviour have led these generations to build a more flexible lifestyle that transcends the traditional notions of relationships. From the data of our survey, we concluded that Millennials mostly prefer traditional relationships as compared to Generation Z, who are more open to non-traditional relationships like open relationships.

South Eastern European Journal of Public Health
JECRC University (IN), Indian Institute of Journalism and New Media (IN)
Openalex Percentile: Top 65%
Media, Religion, Digital Communication
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Beyond Tradition: A study of relationship evolution in Millennials and Gen Z — Praveen Sharma, Komal Sharma, et al. · South Eastern European Journal of Public Health (2024) | TGRS Research Map | TGRS