A Study on Interactive Films from the Perspective of Innovative Resistance

In recent years, interactive film has gradually emerged as a new type of movie, completely changing the traditional movie viewing experience. Although characteristics such as the sense of immersion and selectability of interactive movies are often regarded as expressions like games, they have not achieved widespread success in terms of market economy and audience acceptance. This study aims to analyze how the innovation attributes of interactive movies change innovation resistance according to the difference in perceived value by analyzing the resistance factors for new interactive movies by viewers based on the innovative resistance theory. Therefore, starting from the perspective of innovative resistance theory, using survey analysis methods, the innovative characteristics of interactive movies are to examine the relationship between viewers' innovation resistance.