THE LEVEL OF VISITOR SATISFACTION OF THE FACILITIES USE AND SERVICES IN CAMPING TOURISM: CASE STUDY MUROG PUROG CAMPSITE, KG. TAMBATUON, KOTA BELUD, SABAH, MALAYSIA

This study focuses on camping tourism as a growing outdoor recreational activity, gaining attention locally and through extensive media coverage, particularly on social media platforms. Despite its popularity, camping tourism has not received widespread attention compared to other tourism sectors. The study aims to explore attraction factors and satisfaction levels regarding facilities and services at Murog Purog Camp Site Tambatuon Village (MPCST) in Kota Belud. The three main objectives of the study are to identify attractions motivating campers at MPCST, examine camper satisfaction with facilities and services, and propose recommendations for improvements. The research design involves an online exploratory approach with a quantitative method as the primary research tool. A total of 70 respondents who have visited MPCST in Kota Belud participated in the study, providing their responses through an online questionnaire. Attraction factors identified include the location, scenic surroundings, clear and cool river water, unique river flow structure, and offered activities. Respondents expressed very high satisfaction levels with these attraction factors. Additionally, overall satisfaction with facilities and services, such as water and electricity facilities, online reservation services, and staff services, was generally high. Several recommendations were proposed to enhance facilities and services, including building a dedicated place of worship, expanding parking areas, constructing a convenience store, increasing toilet and tent facilities, adding more electricity facilities, and installing lights around the camping area.