DETERMINANTS OF RESIDENTS’ SUPPORT FOR TOURISM DEVELOPMENT AT WORLD HERITAGE SITE, LONGMEN GROTTOES, CHINA

Heritage tourism has become increasingly popular in China, generating significant economic benefits for tourist destinations. Although the rapid growth of tourism in heritage sites boosts business opportunities, it also brings challenges, such as gentrification. The influx of new capital and investment in housing can disrupt the local community’s social and economic structure, often forcing residents to move away due to rising living costs and the inability to cope with rapid changes, as observed in the Longmen Communities. This shift in demographics tends to be profit-driven and can influence how residents perceive the benefits of tourism and their support for its development. This study examines the factors that shape residents’ perceptions of tourism benefits and their support for tourism development at heritage sites. Four main factors—community attachment, community involvement, community gains, and trust in government—were analysed to understand their influence on perceived benefits. A quantitative research method and systematic sampling were used for data collection. The study offers valuable insights into residents’ support for tourism development and the protection of heritage sites based on their perceived benefits. The findings provide guidance for government officials, tourism planners, and policymakers on shaping local opinions to foster heritage tourism.