Generation Z's Insights on Modern Cultural Factors in Chinese Kung Fu Cultural Experience Museums

The international dissemination of Chinese Kung Fu culture faces challenges regarding cognition degree and acceptance, particularly among the younger generation.It is necessary to align with contemporary perspectives to satisfy the needs of their diverse and individualized cultural experience.This study discusses the relationship and role of contemporary cultural factors in Chinese Kung Fu culture experience museums from the perspective of Generation Z.Using Grounded Theory and qualitative research methods, semi-structured interviews were conducted with 32 Gen Z users.Grounded Theory explores the potential factors in cultural experience through coding, helping to reveal the complex relationships in the experience.Qualitative research methods analyse user feedback and provide a multi-dimensional understanding of cultural experience.The findings indicate that: (1) Contemporary cultural factors in Chinese Kung Fu culture experience museums from the Generation Z perspective include Plot and role, cultural fusion and identity, interaction and experiential way, and visual and expressive forms.Among these Plot and role constitute the foundation of the experience museum, cultural, fusion and identity are critical, interaction and experiential way are core components, and the visual and expressive forms provide support.(2) The conceptual framework provided by this research not only significantly improves the cultural experience and identity of Generation Z but also provides practical strategies for the design innovation and market positioning of the Chinese Kung Fu Cultural experience museum and promotes the theoretical progress and practical application of the Cultural experience museum industry, which has important academic and practical value.