CHALLENGES AND OPPORTUNITIES FOR IMPLEMENTING INNOVATIVE GREEN TOURISM PRACTICES: EVIDENCE FROM INDONESIA

Indonesian urbanisation has led to increased pollution, waste, and a reduction in green spaces, resulting in environmental and public health problems. Implementing green tourism, which focuses on sustainability, conservation, and community engagement, as an integral part of future sustainable urban tourism planning can help address these issues. Given the strength of the concept, it is the aim of this research to explore the challenges and opportunities for innovative green tourism practices in major cities in Indonesia, offering practical solutions to promote sustainable urban tourism. The research methodology involved conducting semi-structured interviews with 8 informants and holding focus group discussions with 15 informants, drawn from policymakers, local communities, and tourism operators, respectively. Using thematic analysis revealed patterns and key topics that encapsulate major issues, including poor infrastructure, inconsistent policy enforcement, little public knowledge, and short-term economic pressures. Technological innovation, policy reform, and community engagement can overcome these obstacles. International case studies like Singapore and Copenhagen show how multi-stakeholder approaches and technology may improve urban sustainability. Addressing infrastructure and regulatory deficiencies, engaging communities, using technology, and encouraging public-private partnerships are needed to implement green tourism in Indonesia. Indonesia can balance environmental protection with economic and social well-being by enacting comprehensive legislation and boosting awareness, creating a sustainable and resilient tourism economy. This research gives policymakers and stakeholders concrete information to promote green tourism and sustainable urban development in Indonesia.