CONSERVATION AND REVITALIZATION OF TRADITIONAL CHINESE VILLAGES: A CASE STUDY OF JINXI COUNTY, CHINA

China's heritage protection system encompasses material, intangible, and traditional village heritage. A combination of tangible and intangible cultural resources produces traditional villages. How to revitalize these villages has become a significant issue, as they represent the inheritance of agricultural civilization. In the northeastern part of Fuzhou City, Jiangxi Province, the proportion of traditional villages is highest in Jinxi County. Using a combination of field surveys and in-depth interviews, this article clarifies the process of conserving and revitalizing traditional villages in Jinxi County. It shows that the layout, architectural features, and integrating of multiple cultural elements embodied in the villages construct Jinxi's sense of place. These villages are also components of the ecotourism industry and are thus essential to revitalizing rural economies. From initiatives such as the "Rescuing Old Houses Action" to the implementation of "Ancient Village Financial Loans," various government and social capital investments provide financial support to protect traditional villages. Furthermore, a diverse governance model has been established, involving active participation from government entities, village committees, villagers, development companies, and social organizations. The conservation and revitalization of traditional villages in Jinxi County is a noteworthy example, demonstrating the synergies among government initiatives, community involvement, and financial investments to preserve cultural heritage.