Language and Style of Advertising Texts in French

This study examines the linguistic and stylistic features of French advertising texts, highlighting their role in attracting attention, generating interest, and motivating action. Advertising frequently employs creative language and catchy expressions to engage audiences, reflecting a dynamic interplay between linguistic innovation and cultural context. Recent advancements in advertising technologies have raised concerns in France regarding morality, literacy, and the growing influence of foreign words on the French language. Despite these challenges, the French language continues to evolve according to its intrinsic rules. This research aims to analyze the linguistic strategies and stylistic patterns in French advertisements, addressing the impact of these trends on language use. The findings contribute to understanding how advertising shapes and is shaped by linguistic norms, with implications for preserving language integrity amidst globalization and technological progress.