The Effect of Meaning in Life on Flourish of Middle-aged Women through Growth Mindset and Mental Toughness : Moderated Mediating Effect of Personal Brand Attractiveness

This study verified the moderated mediating effect of personal brand attractiveness in the influence of middle-aged women's meaning in life on flourishing through a growth mindset and mental toughness and found ways to promote flourishing by utilizing personal brand attractiveness and psychological variables.The purpose is to suggest a solution.Data was collected through an online survey agency, and the survey subjects were 450 women in their 40s and 50s nationwide.For data analysis, SPSS 25.0 and PROCESS macro 4.2 were used to conduct frequency analysis, reliability analysis, correlation analysis, and moderated mediation effect analysis.As a result of the study, there was a significant positive correlation between meaning in life, growth mindset, mental toughness, personal brand attractiveness, and flourishing.Second, personal brand attractiveness moderated and mediated the path from meaning in life to flourishing through a growth mindset and mental toughness.In other words, personal brand attractiveness increases the positive influence of meaning in life on flourishing through a growth mindset and mental toughness.These research results identified the role and relationship between meaning in life and variables related to flourishing among middle-aged women undergoing significant changes in various areas of life.Despite the limited prior research on personal brand attractiveness and mental toughness, this study integrated existing findings to provide a theoretical foundation.These results will also be used as foundational data for developing flourishing programs tailored to mid-aged women, utilizing personal brand attractiveness.