The metaphorical potential of the English language military-political media discourse

The purpose of the study is to describe the structural, lexico–semantic, functional and pragmatic features of the metaphor, as well as its significance for the formation of the conceptual sphere of the English speaking society in the field of international relations of a military-political nature. The study highlights the main types of metaphor that are most characteristic of military-political discourse. The functionality of the metaphor proves the expediency of its use as one of the main ways of forming cognitive-discursive patterns among recipients of political media content. The scientific novelty of the study should be considered the consideration of metaphor as a phenomenon of interdiscursive interaction and a defining feature of military-political media discourse. Based on the results of the analysis of 130 English language media texts, a number of conceptual provisions were identified that form the spectrum of meaningful features of military and political media content, including “Policy is a game or rivalry", “Diplomacy is a domain to maneuver", “Countries are actors or opponents", “Opponents are inferior", “War is versatile”, “Weapons are smart". Their implementation takes place for manipulative purposes, increasing the emotional and expressive load and forming an oppositional bipolar picture of the world.