An Overview of the Management Transformation of Automotive Enterprises in the Age of Digital Media

The development of the times has put forward different requirements for management, and technology has also developed with the progress of the times. The development of digital media has changed our traditional perception of management, broadened the boundaries of management, and enabled managers to look at management issues from a more diversified and broader perspective. At the same time, the development of digital media has also improved management efficiency, so that management is no longer a heavy and trivial work, but more systematic and scientific. Based on this, this paper takes automobile enterprises as an example, from the "Ford system" to the "Toyota system" leapfrog breakthrough, in-depth analysis of the current problems of enterprise management, and puts forward the new normal economic situation of enterprise management innovation strategy, in order to provide ideas for China's enterprise management and development. In order to provide ideas for China's enterprise management and development. At the same time, this paper analyzes the innovative development strategy of enterprise management in the new media era from the aspects of the historical development of management and the influence of management on enterprises and people in the new media era, aiming at strengthening the timeliness and reliability of enterprise management, providing a reliable basis for the rectification of the relevant departments, and helping young people in the new era to adapt to the changes in the management system as soon as possible to realize the diversified development, assisting the enterprises and the society in realizing the high-quality development.