Marketing strategies in business-to-business advertisements for oral nicotine products
This analysis provides insight into tobacco companies' strategies for increasing ONP endorsement among retailers. Strategies include appealing to profitability, emphasising convenience of product use and primarily promoting non-tobacco flavours. These findings highlight new trends in ONP products and marketing tactics and identify important areas to monitor to inform tobacco marketing regulations.
Authors
- Jenny E. Ozga (ORCID: https://orcid.org/0000-0003-2543-561X)
- Cassandra A. Stanton (ORCID: https://orcid.org/0000-0001-5329-6261)
- Pamela May Ling (ORCID: https://orcid.org/0000-0001-6166-9347)
- Jennifer Cornacchione Ross (ORCID: https://orcid.org/0000-0001-5173-3130)
- Mary Hrywna (ORCID: https://orcid.org/0000-0002-0717-9598)
- Ollie Ganz (ORCID: https://orcid.org/0000-0002-7933-8463)
- Krysten W. Bold (ORCID: https://orcid.org/0000-0002-8012-6118)
- Akshika Sharma (ORCID: https://orcid.org/0000-0003-0651-171X)
- Amy Belton
Institutions
- Rutgers, The State University of New Jersey (US)
- Boston University (US)
- United States Food and Drug Administration (US)
- Westat (United States) (US)
- University of California, San Francisco (US)
- Yale University (US)
Publication Details
- Journal
- Tobacco Control
- Published
- 2024-11-28
- DOI
- https://doi.org/10.1136/tc-2024-058826
- Citations
- 1
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.33
Funders
- National Institutes of Health
- National Institute on Drug Abuse
- National Cancer Institute