‘Authentic’ or ‘corny’: LGBTQ+ young adults respond to visual, thematic and semantic elements of culturally targeted tobacco public education advertisements
Tobacco public education ads featuring 'every-day' LGBTQ+people in candid or unposed shots, personal stories with gain-framed messaging, and subtle Pride iconography and colours may increase acceptability among LGBTQ+YA. Researchers should focus on cultivating authenticity in ads and avoid outdated trends by consulting with the community and moving with speed from development to implementation.
Authors
- Emma Jankowski (ORCID: https://orcid.org/0009-0005-0659-158X)
- Joanne G. Patterson (ORCID: https://orcid.org/0000-0002-3125-2839)
- Caitlin Miller
- Hayley Curran (ORCID: https://orcid.org/0000-0002-0554-5312)
- Alysha C. Ennis (ORCID: https://orcid.org/0009-0000-8062-3440)
- Ashley Meadows (ORCID: https://orcid.org/0009-0008-4395-7730)
- Elle Elson
- Sydney Galusha
- Grace Turk
- Monica Stanwick
Institutions
- Ohio Department of Health (US)
- The Ohio State University (US)
Publication Details
- Journal
- Tobacco Control
- Published
- 2024-11-28
- DOI
- https://doi.org/10.1136/tc-2024-058858
- Citations
- 1
- Primary Topic
- Smoking Behavior and Cessation
- Type
- article
- Field-Weighted Citation Impact
- 0.33
Funders
- Center for Tobacco Products