Hallyu marketing from Korea: female universalism as an alternative performing myth among global fans
Authors
- Pascal Brassier (ORCID: https://orcid.org/0000-0002-0505-3983)
- Ingyu Oh (ORCID: https://orcid.org/0000-0002-1645-8767)
- Paul Lopes (ORCID: https://orcid.org/0000-0003-2920-4464)
Institutions
- Sookmyung Women's University (KR)
- Colgate University (US)
Publication Details
- Journal
- Asia Pacific Business Review
- Published
- 2024-11-28
- DOI
- https://doi.org/10.1080/13602381.2024.2426713
- Citations
- 2
- Primary Topic
- Asian Culture and Media Studies
- Type
- article
- Field-Weighted Citation Impact
- 8.58