The Revenue Forecasting and Exploration of the Causes for the Changes in Bilibili's Performance

As the field of social media has made progress so far, Bilibili, which is one of these outstanding platforms or enterprises concentrating on social media, has adopted profitable strategies contributing to Bilibilis success of operation. Nevertheless, taking these potential negative factors into account, Bilibili can recently face these underlying difficulties which can be common in other similar firms and even the entire industry of social media. Therefore, it can be beneficial for related organizations to analyze performances of Bilibili or other platforms to find out these solutions to cope with these potential issues efficiently. In this paper, research has been done to analyze the changes of price of Bilibili by WMA, SES and LR models. Furthermore, these prospective reasons to explain these changes of price in different periods, which are relatively climbing, rocketing, reaching a peak and plummeting, have been further analyzed according to the most accurate model. After having finished this step, these potential solutions for latent issues faced by Bilibili in the future are expressed at the same time.