Research on How Dou Yin Micro-Drama Shapes Users Cultural Identity and Social Behavior

The rise of short videos on platforms like Douyin has significantly impacted cultural identity and social behavior. Current research shows that Dou Yin micro-drama, as a particular media content form, integrates local symbols power, popular theme elements, and social trends to illuminate cultural identity. Built around the same concept as microfictions, these bite-sized dramas provide users with a relatable struggle in less than 2000 characters, immediately stimulating interest and making cultural points across. By examining the Dou Yin micro-drama, this study reveals how they influence user values and social interactions, providing insights into the platforms role in shaping social behavior in the digital age. It also explores the commodification and entertainment aspects of cultural dissemination, raising concerns about the superficiality of cultural interactions. This study offers valuable insight into how short video platforms enable social interactions and affect users' cultural perceptions and uses case studies as well as a literature review.