Analysis of the Knowledge Communication on Social Media

As an important public information in human society, knowledge is related to the inheritance of civilization and social progress. With the fast development of communications technology and the emergence of social media, the media that dominates society is also constantly changing. The changes in media have had a profound impact on the communication of current knowledge, which is often stored in various media, deconstructing and fragmenting the content of knowledge. This study mainly analyzes the behaviors of knowledge communication on current social media from the perspectives of Needs and Gratification Theory and Visibility Theory, discussing the underlying causes and future development. Within the burgeoning realm of social media, people can express their personalized needs and different opinions, and anyone with different interests can create their own virtual knowledge community to communicate and share all kinds of knowledge with others. Besides, the emergence of information cocoons has also become an undeniable issue, and how to face and solve this new problem has become an important topic, and it is crucial to rethink and explore the ways knowledge is communicated in today's society.