Research on Current Situation and Development of Publicity and Popularization of Modern Stage Drama Based on Social Media Perspective

In the CMG 2022 Spring Festival Gala, the stage poem "Only This Green" left a deep impression on all audiences at home and abroad. The dancers interpreted "Thousands of Miles of Rivers and Mountains" through beautiful postures and movements, which is the only work of Wang Ximeng, a famous painter in the late Northern Song Dynasty. This stage play perfectly combines traditional Chinese art forms and modern stage performing arts culture, which has caused a great response. Therefore, this study discusses how contemporary modern stage plays or musicals can increase traffic under the influence of mainstream media applications and explore whether there is a "link to promote the development of this art form". Different representatives of Chinese classical art are combined with modern stage plays, resulting in linear regression. In addition, the communication data of different applications is gathered together for research to understand whether adding popular IP or "links" can promote the promotion and publicity of modern stage plays and increase traffic exposure.