Strategy of Village Government in the Development of Ecotourism Based on Civic Engagement

This study aims to analyze the strategy of the village government in developing ecotourism based on civic engagement. The research method used in this study is descriptive qualitative with field research, and data collection methods through observation and interviews with eight informants. Based on the results of the field study, it shows that the Kemuning Village Government has developed and implemented strategies to promote ecotourism based on civic engagement. These strategies include involving the community in the initial planning of tourism object creation, management, and evaluation, forming a Tourism Awareness Group (Pokdarwis) named Aspekta, where this Pokdarwis acts as an extension of the village government in developing ecotourism in Kemuning Village. Additionally, the village government, together with Pokdarwis, organizes training, mentoring, and collaborates with various institutions and organizations to improve the quality of human resources involved in tourism in Kemuning Village. The strategy also includes absorbing local labor from Kemuning Village, using social media to attract visitors, and collaborating with the youth organization (karangtaruna) to develop and use village land for tourism purposes. A recommendation for the Kemuning Village Government to further develop and regulate tourism is to establish regulations that govern tourism in the Kemuning Village area.